Begin with use, fit and fabric
Decide who will wear the garment, how often it will be used and the impression it needs to create. An event giveaway, daily staff uniform and premium branded retail piece can all require different fabric weights, fits and finishes.
Compare unisex, women’s and youth options where the team needs a broader size range. Check colour availability across every required size before locking in the design, and think about the contrast between the garment colour and the artwork.
Prepare artwork at the intended print size
Vector files such as AI, EPS, PDF or SVG are usually the most flexible for logos. A transparent PNG can also work when it is supplied at high resolution and close to the final print size. Avoid screenshots, compressed messaging-app images and artwork copied from a website.
Include the preferred print position, approximate finished width, garment colour and quantity. If exact placement is important, say so in the brief. Artwork should be reviewed against the chosen garment before production.


